The Orchid, A Condo Hotel Prepares to Bloom

By Elsie Forbes


It all began with a dream. Daniel Lundstrom’s dream. Dan Lundstrom is the President and CEO of the
Lundstrom Group and has been at the heart of the real estate industry for more than 30 years now. Dan Lundstrom, a tall,
soft-spoken man, is a true visionary. His projects represent ideas that are innovative and unique. Lundstrom wanted to built
a one-of-a-kind luxury condo hotel, one that would be unparalleled by any existing property. And where better to build
a dream than the exotic locales of Panama City?

Panama City is one of the most beautiful and modern locations in Latin America and an important financial center. Both business and pleasure lend themselves perfectly to the exotic yet contemporary environs of the city. More importantly, Panama is fast becoming the center of the global banking industry and more and more conferences, business meetings and official gathering are being held here.
A property of the kind Daniel Lundstrom wanted to construct would not only be an excellent investment opportunity for individuals and businesses who frequent the nation, it would provide the best combination of elegance, comfort and luxury for vacationers and business travelers alike.
But how does one go about building such a dream hotel? Daniel Lundstrom said, “I started by seeking partners in Panama City by knocking on doors of many builders, looking for just the right team. Once I brought in the one of the most premiere firms, Benchmark Hospitality International, I got the attention of Elias Mizrachi, Director of Marketing at Procasa.” Benchmark is a resort and hotel management consultation services provider with more than 25 years of international experience. This company has set standards for quality services and expertise in the field of managing resorts and hotels worldwide.
Partnering with Benchmark began to give shape to Lundstrom’s dream. Panama City would have its finest high-end condo hotel – The Orchid. And who better to take on the responsibility of creating the last word in elegance with substance than one of the most trusted names in construction in Panama – Proyectos, Construcción y Administración, S.A. (PROCASA). PROCASA is owned by the Mizrachi family, with famed architect Isaac Mizrachi at the helm. The company is well known to have reached the pinnacles of success in the real estate industry due to its focus on quality, cutting edge design and customer satisfaction.
Now Lundstrom had two excellent partners – Benchmark and Procasa. Elias Mizrachi energized the project with his keen skills to bring this to the world marketplace. He stated with confidence, “I know that the moment you walk in and are greeted, you will only think of the Orchid as the place to stay.” Since perfection is a habit for every member of this team, they also brought in the fine talents of the CCMI Interior Design firm in Atlanta, GA. Dan say passionately, “We actually build the rooms in a warehouse first, rather like a movie set, to make certain that everything fits and flows well. It is a much more thorough, albeit expensive, way to proceed and have complete excellence as our end product.”
Scheduled for completion in the summer of 2009, The Orchid promises to be THE place for business owners and their guests to hold conferences, meetings and discussions during the day and unwind in the lap of luxury in the evenings. Not only can you reach the shopping center and airports within minutes, It is close to the exotic beaches and islands, as well as historical sites of the city.
Apart from being a whole new approach in upscale living in Panama City, this is an excellent investment opportunity. The real estate industry has all but matured in most parts of the United States. Today, following the subprime crisis, prices are at rock bottom and investment options are uncertain. On the other hand, Panama is fast growing into the hub of the business world, with its enchanting beauty and modern amenities. More and more companies are choosing to hold their meetings and conferences in Panama and each year the number of vacationers visiting the country multiply.
With the growing importance of Panama as one of the world’s key banking hubs, technology, access and lifestyle have raced to meet the needs of visitors and residents. And The Orchid aims to take this progress a step further by providing all that a business traveler or vacationer requires to make his visit to the city a success.
The Orchid is located at the heart of the financial district of Panama City, on Aquilino de la Guardia Avenue. The property has easy access to stores, banks, hospitals, restaurants and fine dining, casinos and thrilling nightlife.

What makes The Orchid a unique ownership opportunity? Let’s go through the plans for the property:

The Business Complex – Spread over two levels, the business complex is fitted with cutting edge technology and state-of-the-art equipment. The meeting rooms and large board rooms are not only equipped for all your business needs, it is supported by skilled and experienced staff. You will never need to leave the building to have all your business needs met.

The Spa – The exclusive services at the spa will be one of the best in the city. What better way for you and your guests to relax and unwind than being pampered with a lap pool, sauna and in-room massage. And if you like to work off that stress with exercise, try the gym with all its latest equipment.

The Perfect Dining Experience – The only objective of the bar and restaurant is to bring you the widest choice with the best quality. Each meal will become memorable not only because of the fine cuisine but the attentive service of the restaurant staff.

The Suites – Now this is definitely the best part of any condo hotel. After all a home away from home should not only offer you all the comforts you could desire but free you from the usual daily chores taking care of all your needs even before you know you have them. At The Orchid, you come home to suites that have been especially designed and decorated to give you the best in comfort and amenities. Imagine sinking into an oversize bed with the softest non-allergenic pillows and the most comfortable duvets.

But what if you aren’t sleepy? Just for these times, The Orchid has fitted a 32” flat screen and DVD player in each suite. And if you have some work to catch up on, the large desk can support a laptop and your paper files and there are computer and data port plug-ins and high-speed wireless internet available in the room. Of course, being away from home means that there will be times when you need to touch base at work and talk to your loved ones. Try the electronic phone and messaging service so that you can get in touch with anyone anywhere in the world when you need to.
The Orchid brings the right balance from the time you contact a staff member at the front desk till you or your guest leaves for home. The project also makes investment sense because it will have a market strategy that will bring the most benefits to the developer and the unit owners. The property offers a range of options that will fit a wide variety of budgets for business travelers and family vacationers. Benchmark Hospitality, with its wide international experience is working on a strategic marketing plan that will make this project the most attractive choice for people visiting or living in Panama.
Most importantly, The Orchid is the brain-child of the most trusted names in the construction industry – Daniel Lundstrom, who has successfully developed and managed over one million square feet of commercial and residential property and the Mizrachi’s at PROCASA, who have designed over 2,000 homes in Panama and has seven large projects in its pipeline.

There can be no argument that when such trusted names join hands to bring a project to life, one can expect the best in quality, comfort, design, elegance, luxury and state-of-the-art amenities. Q

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Copyright© 2011, Pan Am Publishing S.A., Republic of Panama